LOUISVILLE, KY (WAVE) - The popular beer and burger chain HopCat has had a change of heart about the name of one of their signature items -- crack fries.
In a memo dated Monday, Dec. 10, the company announced the change and apologized for “the pain the name brought to others.”
The fries are named for their “addictive quality,” as well as the cracked pepper used to season them, the company said.
“While the name crack fries was intended to be tongue in cheek, drug addiction is not a joke and the drug crack has devastated many of the communities that we serve,” Mark Gray, CEO of Barfly Ventures LLC, said in a video posted on YouTube.
Menus will be reprinted in mid-January to reflect the change.
The new name of the fries has not been shared. The company said the recipe for the fries will not change.
This is the company’s full statement:
"Today we are announcing plans to change the name of our Crack Fries. Rest assured, the recipe and ingredients are not changing, only the name.
Our vision for creating an inclusive company that supports our communities, shows love for our team and best serves our guests is not compatible with the continued use of the Crack Fries name.
We chose the name more than 11 years ago as a reference to the addictive quality of the fries and their cracked pepper seasoning, without consideration for those the drug negatively affected. We were wrong.
The crack epidemic and the lasting impact on those it affects is not funny and never was.
As we grow as a company we have come to realize that to make light of this drug and of addiction contradicts our values of inclusion and community. We want to thank our guests, employees and community members who have helped us come to this realization and apologize for the pain the name brought to others.
Transitioning to a new name will not happen overnight. A companywide menu reprint in mid-January will reflect the change. We will also need time to update all other materials, including online menus, training documents and promotions.
We are grateful for the support we’ve received over the years and your love of our fries. While we know it will take time to get used to this change, we are confident in our decision. It is not only the right thing to do, it reflects who we are."