Billboard cited in change of venue for 2007 Louisville murder - wave3.com-Louisville News, Weather & Sports

Billboard cited in change of venue for 2007 Louisville murder

Cecil New Cecil New
Louisville, KY -

By Matt McCutcheon - e-mail | bio

LOUISVILLE (WAVE) - It may seem like an odd question for a murder trial: how many people saw a certain billboard? That has actually become an important question in determining where Cecil New's trial will be held.

New is accused of murdering 4-year-old Ivan Cano in the summer of 2007, and investigators also believe the boy was sexually assaulted. Autopsy results indicate that Cano's blood alcohol content level was .214, or nearly three times the legal limit for an adult, before he was killed.

New's latest hearing concerning his request for a venue change started on June 9. More than half a dozen witnesses took the stand, testifying on issues centering around the prominence New and Cano have become since Cano's murder in 2007.

The defense cites dozens of media reports and community events that increased public awareness about the case.

One big issue deals with advertising - specifically, billboards that featured Cano's image.

A term known as DEC - or daily effective circulation – was cited to illustrate the number of people who may have been exposed to the story from billboards alone.

"For seven shelters, the DEC was 92,510," said Mike Sheehy with CBS Outdoor Advertising.

That equates to 92,510 people who had the potential to be exposed in one day to those seven ads placed around the city. They were up anywhere from a month to three months on that particular order alone.

Defense attorneys argue that exposure means finding a fair and impartial jury in the Louisville area isn't possible, so they want the trial moved to another venue.

A second change of venue hearing is expected at the end of June. The actual hearing is set for October. 

Copyright 2010 WAVE News. All rights reserved.

  • WAVE 3 NewsNEWSMore>>

  • Thousands troll Cracker Barrel after IN woman's termination

    Thousands troll Cracker Barrel after IN woman's termination

    Friday, March 24 2017 6:16 AM EDT2017-03-24 10:16:02 GMT
    So far, Cracker Barrel has not responded to requests for comment. (Source: Eli Christman on flickr.com)So far, Cracker Barrel has not responded to requests for comment. (Source: Eli Christman on flickr.com)

    Why did Cracker Barrel fire Brad's wife? It's really no one's business, other than Brad's and his wife's, but that hasn't stopped people around the world from demanding answers after a Harrison County, IN, man publicly asked the restaurant chain why his wife Nanette was let go from her job at the Cracker Barrel in Corydon.

    More >>

    Why did Cracker Barrel fire Brad's wife? It's really no one's business, other than Brad's and his wife's, but that hasn't stopped people around the world from demanding answers after a Harrison County, IN, man publicly asked the restaurant chain why his wife Nanette was let go from her job at the Cracker Barrel in Corydon.

    More >>
  • NCAA: Pitino may not have been looking for 'red flags'

    NCAA: Pitino may not have been looking for 'red flags'

    Friday, March 24 2017 5:40 AM EDT2017-03-24 09:40:48 GMT
    Rick Pitino (Source: UofL Athletics)Rick Pitino (Source: UofL Athletics)

    The NCAA has rejected claims that UofL coach Rick Pitino did everything he could to prevent the sex scandal that rocked the university's high-profile basketball program in 2015.

    More >>

    The NCAA has rejected claims that UofL coach Rick Pitino did everything he could to prevent the sex scandal that rocked the university's high-profile basketball program in 2015.

    More >>
  • LIST: Best fish sandwich in WAVE Country

    LIST: Best fish sandwich in WAVE Country

    Thursday, February 19 2015 1:50 PM EST2015-02-19 18:50:42 GMT
    Thursday, March 23 2017 5:48 PM EDT2017-03-23 21:48:43 GMT

    We asked our Facebook fans where to find the best fish sandwich around town. We got 549 votes, so we're confident this is a pretty fair list.

    More >>

    We asked our Facebook fans where to find the best fish sandwich around town. We got 549 votes, so we're confident this is a pretty fair list.

    More >>
Powered by Frankly