Louisville Ashley Furniture HomeStore Makes National Top 100 and #1 Louisville and Indy rating

From the Ashley Furniture HomeStore

LOUISVILLE, KY (WAVE) - KHF Holdings LLC, a licensee of Ashley Furniture HomeStore and owner of Home Express LLC, has entered the elite top 100 U.S. furniture store list compiled by Furniture Today. KHF Holdings enters the list at position #95.  This is the first time the company has made it to the top 100, helping Ashley Furniture HomeStore to stay at #1 on the list for the fourth consecutive year.

John Neace, majority owner of KHF Holdings LLC is no stranger to success. Neace is also Chairman of Neace Lukens, an insurance broker and risk assessment group with offices in Indianapolis, is currently ranked as the 28 largest insurance broker in the United States.

"Our goal in opening Ashley Furniture HomeStores was never to simply survive, but to thrive despite any challenge that faced us," commented Neace.  "To make this in less than six years is a testament to our hard work and high customer service standards."

KHF Holdings CEO and President Chris Caprio shared his perspective: "Joining Furniture Today's list this year is a great accomplishment for our team due to the economic pressures of 2009. We set the bar high and our employees exceeded expectations and finished the year with strong results. Our darkest days are over and the future, thanks to our customers, looks incredibly promising."

Like many in the top 100, KHF Holdings' growth plans include opening new stores. A new Ashley Furniture HomeStore is planned for the north side of Indianapolis and the ninth Home Express location opens in New Albany on July 31.

In addition to the national ranking, the Ashley Furniture HomeStores moved to the #1 position as the preferred furniture store in Indianapolis according to 2009 research conducted by Scarborough Data and to the #1 position in Louisville as reported by Marshall Marketing. The KHF owned HomeStores have steadily climbed in awareness since opening in December of 2003 and now hold the top listing in both markets.

"I invite all of our past customers and those we haven't yet met to join us as we celebrate at our Ashley Furniture HomeStores this week. Indianapolis homeowners put us in the #1 position and we want to say 'thank you' in person," invited Caprio.

The four KHF owned HomeStores will offer customers a choice of savings with specials including $1 delivery, $1 down long term financing or a 16% discount. The offer began July 21 and continues through July 26, 2010.

About the Furniture Today Top 100 List - Furniture Today's Top 100 U.S. Furniture Stores report ranks furniture stores by 2009 sales of furniture, bedding and decorative accessories, including fabric and furniture protection and warranties. To qualify, a store must specialize in home furnishings. The mix may include electronics, appliances and other home furnishings, but furniture, bedding and accessories must account for 25 percent or more of total sales. 

KHF Holdings LLC, based in Louisville, Kentucky, is the licensee of four Ashley Furniture HomeStores in Louisville and Indianapolis and one Ashley Distribution Center. Current locations include Jeffersontown and Jefferson Pavilion in Louisville, Kentucky; Avon and Greenwood in Indianapolis, Indiana.

Home Express Sales & Lease LLC, also based in Louisville, operates seven company stores and manages one franchisee location. Current locations include Jeffersonville and New Albany in Indiana; Jeffersontown and Greenbelt in Louisville; Somerset, Shelbyville, Shepherdsville, Radcliff in Kentucky.

Neace Lukens, founded in 1991, has over 150 licensed agents and over 500 employees operating in 9 offices throughout Kentucky (Louisville, Lexington & Bowling Green), Ohio (Cincinnati, Cleveland & Columbus), Indiana (Indianapolis), Michigan (Southfield) and Tennessee (Nashville), with satellite offices in Arizona, Georgia, Florida, North Carolina and Wisconsin. Neace Lukens corporate headquarters is located in Louisville, Kentucky.