Nationwide, Target is teaming up with the Salvation Army to help 12,000 needy kids across the country.
"I'm going to get me a shirt and a pretty skirt," said Elanor Cross, who will be first grader this fall.
Locally, she's part of about three dozen kids chosen to shop for supplies.
"Each one of the children had an $80 gift card on behalf of Target to do a lot of the shopping to help get them prepared for that transition," said Target Bashford Manor Team Leader Chad Sanders.
Target crunched the numbers to decide how many gift cards each community would receive.
Mercedes Sneed was one of the recipients of an $80 gift card to shop for supplies. She says it's especially useful given her new challenge in the fall.
"I will be scared, but I think pretty much everybody will be in ninth grade, but I can probably fit in," Sneed said.
Kids got to choose anything and everything from backpacks, binders, and lunch boxes in various styles.
"For a lot of these kids, it might be their first time actually going to a store and picking what they want for school," said Lt. Chris Coulson with the Salvation Army.
Target says they've noticed an increased need lately.
"The last couple of years that need has grown, obviously, with the economy and all those concerns," Sanders said.
Local Salvation Army leaders chose the recipients of the gift cards based on attendance. From there, their names were drawn at random.