From the Kentucky Derby Festival:
LOUISVILLE, KY (WAVE) - The Derby Festival is pleased to announce the theme for the 2011 Derby Festival – "SuperFest." The theme was released Wednesday morning to members of the new Derby Festival Fan Page on Facebook. Those fans tuned in for a special video announcement of the 2011 theme and introduction of a new Festival personality for 2011 - "Super Festival Fan."
The "SuperFest" theme will celebrate those cartoon, movie and comic book heroes we all know, as well as our hometown heroes from the Festival volunteers to police, fire and EMS workers. The theme was developed through a collaboration between Festival board and staff, and CurrentMarketing, the Festival's advertising agency. Throughout the day, Festival fans on Facebook will get the first look at various components of the new theme and how it will be incorporated into the 2011 Derby Festival.
"The 2011 theme was born out of the reoccurrence of Super Heroes and comics that have surfaced among children young and old." said Mike Berry, Derby Festival President and CEO. "Super Heroes transport us to a world of fantasy and excitement and that's part of the mission of the Derby Festival. This year's Festival will bring out the Super Fan in all of us."
"SuperFestival Fan" joyfully embraces everything that springtime has to offer - especially the 70-plus event Derby Festival celebration. He will make appearances in the Festival's 2011 TV and radio ad campaign, masked and dressed in heroic attire. His mission is to help spread Festival excitement to the Kentuckiana area by providing "superpower" experiences and insider tips.
"SuperFest" will be featured prominently in advertising, as well as traditional components of the Derby Festival, such its website (www.derbyfestival.org ) and Pegasus Pins. Fans will notice a comic book style design treatment on many Festival promotional materials, plus the use of familiar super hero words and phrases. It will be reflected in the Festival's corporate logo for 2011, which features the letter "F" inside a shield, flanked by the Festival's gold Pegasus wings in bold red, blue and gold color scheme. In addition, many of the events will have super hero themes, including: Spring Fashion Show ("Super Chic"), Basketball Classic presented by papajohns.com ("Able to Leap Tall Buildings in a Single Bound"), U.S. Bank Great BalloonFest ("Up, Up and Away!") and Marathon/miniMarathon presented by Walmart ("Faster than a Speeding Bullet"), among others to be rolled out in the coming weeks.