Jewelry chain donating portion of pearl sales to help Japan relief

Posted by Christi Reynard email

LOUISVILLE (WAVE) - Shane Co, a Colorado Jewelry chain with a store in Louisville, announced Monday it will donate 10% of all cultured pearl sales through April 17, 2011, to earthquake and tsunami relief efforts in Japan.
     "Our thoughts and prayers are with the Japanese people," said Tom Shane, owner of Shane Co. "The events in Japan have special significance for me, as I have close relationships with the pearl farmers there, who supply Shane Co. with our cultured pearls. Like Shane Co., they're family-run businesses that go back for generations."
     Shane says at least 50% of the money collected from this effort will be donated to the Red Cross.  The remaining proceeds will go to other charitable organizations providing direct relief to earthquake and tsunami victims.

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