Posted by Aaron Ellis - email
LYNCHBURG, TN (WAVE) - Jack Daniel Distillery announced that it is making minor refinements to the familiar Jack Daniel's Old No. 7 bottle to accentuate the bottle's square shoulders and to simplify the front and side labels.
Louisville-based Brown-Forman, maker of the popular Tennessee whiskey, said it wanted to refine the packaging of Jack Daniel's Old No. 7, now known as Jack Daniel's black label to make it stand out on store shelves.
The Whiskey inside remains unchanged, only the labeling is different. According to John Hayes, Sr. VP and Managing Director for Jack Daniel's, this is not the first time the bottle and label have been changed. The refinements made are meant to honor Mr. Jack's desire that his bottle reflect the distinctive charter of the whiskey, Hayes goes on to say.
Jack Daniel Distillery is the oldest registered distillery in the United States and is based in Lynchburg, TN.
The new bottles are expected to hit the shelves by early July.