(NBC/NBCNC) Amazon and Barnes & Noble are already head-to-head competitors in the field of e-readers.
Now they'll square off with tablet computers as well.
Barnes & Noble has introduced its new "Nook Tablet," just in time for the Christmas shopping season.
The company wasn't shy about comparing its tablet offering with the "Kindle Fire" that Amazon introduced just over a month ago.
CEO William Lynch touted a larger, expandable memory capacity, longer battery life and its open content strategy, including integration with Netflix and Hulu.
"If you want to get all things Amazon, certainly, that'll be a great device for that, but if consumers want choice, we think Nook Tablet is the best choice," Lynch said.
Both of the new tablets are considerably smaller than Apple's 10-inch iPad.
CNET.com's Brian Cooley says that the absence of features such as cameras make them less competitors than lower priced alternatives.
"Folks who value an iPad are not going to see these as equivalent, kind of different animals. Like you go buy a Chevy Sonic, it's not going to replace your Lexus GS, different animal," Cooley says.
The Kindle Fire is available next Tuesday at $199 dollars.
The Nook Tablet hits stores two days later with a $249 price tag.
Barnes & Noble also announced it is reducing the price of its Nook Color, which doesn't offer
Web streaming services, to $199 dollars.
The price of the company's basic black and white "Nook Simple Touch Reader" is being cut to $99.
That product does not offer an Internet browser.
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