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Indiana Office of Tourism launches new food guide, website for Super Bowl XLVI

INDIANAPOLIS, IN - Everyone loves a good sandwich. Super 46 Sandwiches, a special section of the Indiana Travel Guide commemorating Super Bowl XLVI in Indianapolis, features plenty of mouth-watering ways to experience local restaurants.From Indiana favorites like the Reuben at Shapiro's Delicatessen to a hall of fame of tenderloins, a Hoosier classic, to surprises like the Take You Back PB&J at Hoaglin To Go & Marketplace, there's a sandwich for every appetite.
   
The Indiana Office of Tourism Development, in partnership with the Indianapolis Super Bowl Host Committee and Indianapolis Monthly, produced the limited edition guide. A mobile-ready website, Super46.com, has also been launched. Super 46 Sandwiches is designed to highlight local restaurants, recommend places to eat to Super Bowl visitors and assist Indianapolis Super Bowl Host Committee efforts to market quality dining options in Indianapolis and across Indiana.

"Indiana will welcome tens of thousands of fans during Super Bowl XLVI," said Amy Vaughan, director, Indiana Office of Tourism Development. "This is a unique opportunity to showcase some of the many local businesses that serve up great food and trademark Hoosier Hospitality while helping to increase visitor spending statewide."

The publishers of Indianapolis Monthly selected the 46 sandwiches. Nine are in downtown Indianapolis, 23 are from the Indianapolis metro area, eight are within a 90-minute drive of Lucas Oil Stadium and six are statewide. The sandwiches are not ranked and represent a diverse mix of options, including several that vegetarians will crave.

To engage Hoosiers and visitors, an online playoff has been created to select a Super 46 Sandwiches champion. Votes cast from now through January 5 will determine the top 16 sandwiches. Roughly following the NFL playoff schedule, the field will then be narrowed each week as sandwiches go head to head based on public input. A winner will be announced prior to the big game in early February. Only one vote can be submitted per round. Local food fans can log on to Super46.com to help their favorite sandwich take the title.

All sandwiches are made fresh at locally owned and operated restaurants. Some are relatively new to the dining scene while others have been long-established favorites.

"It is an honor to be selected as a Super 46 Sandwich," said Judge Smith, pit master, Judge's Tip of the Rib Barbeque. "For nearly 10 years, my family and I have proudly served slow-cooked meats and homemade sides to loyal customers. We look forward to sharing our commitment to regional BBQ traditions and our passion for the Indianapolis community with visitors from around the world."

The guide identifies the sandwich, restaurant, price point and distance from Lucas Oil Stadium. In addition, different symbols indicate whether a restaurant is 21 and over, has a kids menu, has an Indianapolis International Airport location, sources local ingredients or has been featured on national TV. Five sandwiches have found fame on shows like Diners, Drive-Ins and Dives, Man vs. Food or The Best Thing I Ever Ate.

The limited edition of the Indiana Travel Guide that includes Super 46 Sandwiches information will be distributed to approximately 70 Indianapolis Host Committee Welcome Centers. The Indiana Travel Guide is a comprehensive travel resource with 132 pages of information on attractions, entertainment, special events, recreation, restaurants and lodging options throughout the state. Readers can learn more about activities, including outdoor adventure, family fun, girlfriend getaways, arts & culture and agritourism.

The state did not incur any costs to produce the guide. The Indiana Office of Tourism Development funded the publication through the sale of advertisements.

For more information, log on to Super46.com.

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