LOUISVILLE, KY (WAVE)- It's no secret gas prices are up across the region. You can see the numbers changing on signs across Kentuckiana. WAVE 3 spent the day traveling across the viewing area, from Seymour, IN to Elizabethtown in Hardin County. We found some of the lows and highs. People said they really are feeling an impact when it comes to prices at the pump.
"It bites. It hurts," Said Bradley West, of Shepherdsville right before he filled up on gas Thursday morning.
West was in the West End getting gas along Cane Run Road for $3.73 a gallon.
"This morning, I scraped up some change and put in $5 here, $5 there. That's about all I can come up with right now," Said West.
He said gas prices are tough on him. His emotions fueled his thoughts about prices.
"A rip-off," Said West.
Along Mud Lane, in South Louisville, is where WAVE 3 found Retha Roach. She watched the numbers go up as she filled up .
"$47.95 and I already had 3 quarters of a tank," She said. "I don't know why it is so high. Why we are. I'm thinking there's a lot of people I know that have lower incomes and I know it's very difficult. So, I don't know what people are going to do."
Jim Wood is the President and CEO of the Louisville Convention and Visitor's Bureau.
"A lot of businesses will be impacted, negatively, if gas prices continue to soar and they hit that $4-$5 range," Said Wood.
The Louisville C.V.B is watching, too. They haven't felt an impact on tourism yet, but there might be benefit for families looking for a vacation closer to home.
"We'll talk about the great value that Louisville has to offer," Wood said. "In terms of the attractions, the hotels packages, the new restaurants that are on board. So, the really big message that we will deliver this summer will be the value that Louisville offers a family coming or looking for a vacation."
In the meantime. people like West will simply choose to "Just pay it."
A few tips on how to make sure you can afford to drive: Drive more slowly to save gas but keep in mind, constant stop and go can drain your tank faster.
Keep your car tuned up and research the right fuel for your car and don't believe the hype about those add-on products that tout amazing gas mileage improvements for your car.
For a link to find the lowest gas prices in your area, Click here.