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(RNN) – With Bill Clinton already lined up as a keynote speaker in next month's Democratic National Convention, he's now on center stage in a new ad for President Barack Obama's re-election campaign.
In the ad, Clear Choice, the former president draws contrast between Republicans and Democrats this election year.
"The Republican plan is to cut more taxes on upper-income people and go back to deregulation. That's what got us in trouble in the first place," Clinton says.
"President Obama has a plan to rebuild America from the ground up, investing in innovation, education and job training. It only works if there is a strong middle class," he says. "That's what happened when I was president. We need to keep going with his plan."
While some say this ad was a good move for the Obama re-election campaign, appealing for voters in swing states, some beg to differ.
Even though a recent Gallup poll in June found Clinton's popularity matching his record high of 66 percent among Americans surveyed nationwide, some believe Clinton's presence could harm Obama's re-election chances.
After the release of the video, many took to social media sites to add their opinions. Many saying an ad like this could reopen memories of how contentious Clinton and Obama's relationship was during the 2008 primaries.
While Hillary Clinton ran for office, Bill Clinton was a vocal critic of Obama.
Others pointed out having a man who admitted to cheating on his wife does is not a good way to court the women's vote
"Don't talk to me about the #waronwomen and then feature Bill Clinton in your lineup. Really, you're embarrassing yourselves," @JedediahBila tweeted.
The 30 second ad, released Thursday will run in the battleground states of Colorado, Florida, Iowa, Nevada, New Hampshire, North Carolina, Ohio and Virginia.