LOUISVILLE, KY (NBC) - Ratings show us that Americans hunger for reality TV about as much as
Honey Boo Boo's family craves their infamous ketchup-and-butter-topped
"sketti." But while we think we've come to know the people on the small
screen in shows as varied as "Teen Mom" and "Deadliest Catch," what do
we know about the viewers who regularly tune in?
TODAY.com
surveyed nearly 19,000 people and found those who watch reality TV
consider themselves more extroverted, more neurotic, and say that they
have lower self-esteem than folks who aren't fans of the genre.
Three
big stars of reality TV who generate a fair share of viewer reaction
are, from left, Honey Boo Boo, Mike "The Situation" Sorrentino, and Kim
Kardashian.
Although both watchers and non-watchers of
the genre report relatively high levels of self-esteem, the survey
revealed that some viewers actively turn to reality shows to make them
feel better about their own lives.
Feeling untidy because of those couple of dishes left in the sink?
That's nothing compared to what you'll see on A&E's "Hoarders."
"That's
clearly about schadenfreude -- taking pleasure in the misfortune of
others," psychiatrist and frequent TODAY contributor Dr. Gail Saltz
says. "On the one hand, what's wrong with feeling a little better about
your house when you see someone on TV with a mess and 50 cats? On the
other, it's not a helpful defense mechanism when you have your own
things going on that you should be attending to."
Seventy percent
of reality TV fans reported being extroverts compared to 59 percent of
non-watchers. And 24 percent of those viewers considered themselves
neurotic, compared to only 14 percent of non-watchers, the survey
revealed.
"Extroverts are people who gain a lot of what they want
from the outside world. Obviously watching someone else's world is
exactly that," Saltz said. "Neurotic people tend to be worried about how
others will judge them. Then you have "Here Comes Honey Boo Boo" --
here's the family who's the epitome of ‘we don't care.' That would be an
enjoyable thing to watch for a person who's walking around thinking ‘I
have to think about what people say.'"
As one fan of the show
wrote: "It's totally hysterical. I laugh the whole time. They have
absolutely no embarrassment about anything they do and show you can be
happy with very little. Sweet people. Gross ... but sweet."
Watching
people pick through piles of garbage on "Hoarders" may seem like a
considerable decline in the evolution of the reality genre – especially
for those who grew up on the simple
joy of "Survivor." But while competition shows certainly paved the way
for unscripted programming, the TODAY survey was focused on shows like
"Real Housewives" and "Teen Mom" -- a subset of programming where
there's no elimination along the way and no prize at the end.
So what else did the survey tell us about the genre so many publicly snicker at, but privately watch?
- "Deadliest Catch" -- chronicling the high-seas adventures of crab
fishermen -- is the most popular show among men, which might not come as
a surprise. But the second-most popular among men? The "Real
Housewives" franchise.
- "Keeping Up With the Kardashians" and the "Real Housewives" franchise were the two most popular shows among women.
- Women are more likely than men to watch reality programming (49 percent of women versus 24 percent of men.)
- Younger people were much more likely to watch: 19- 29-year-olds made up 70 percent of respondents.
And sorry, Snooki, but shows like "Jersey Shore" support the
concept that some reality TV leaves viewers are appalled but unable to
look away. "I like watching the train wreck," was the common refrain.
But
the allure of the train wreck only goes so far. For as pervasive as the
programming seems to be, there are plenty of people not watching, and
they're not afraid to say exactly why.
"I think reality show(s)
are the stupidest thing ever created for TV and a blight on society," a
non-viewer said in the survey. "I believe [reality TV] is contributing
to the dumbing down of our country and promotes bad and immoral
behavior," said another.
While
there's ample opportunity on some shows to watch pretty awful behavior,
that doesn't mean that it's taking down civilization as a whole, one
uncouth incident at a time.
Julie Klausner, who recaps "Real
Housewives of New Jersey" and "Real Housewives of Beverly Hills" for New
York magazine, said, "I know a lot of smart people who watch
‘Housewives' and ‘Honey Boo Boo,' and we all have a very specific sense
of status, which is, we know when it's not OK to laugh at somebody, and
when it makes sense to root for them."
Regardless of whether you think reality television can be painted
with a single brush, either good or bad, the truth is millions of people
continue to tune in. In 2011, "Jersey Shore" was the most-watched cable
series on television, averaging 9.3 million viewers per episode. Each
new episode of "Here Comes Honey Boo Boo" draws about a million viewers,
and that number doesn't count the number of people who watch (or
re-watch) the reruns.
The laws of television programming -- if it
rates, run it -- reign supreme. Until that kind of viewing trend
changes, the genre probably isn't going away.
But that doesn't
mean the makers of such programming are in a hurry to talk it up.
Numerous reality TV producers and executives for the networks that run
the shows were asked to comment about TODAY's survey findings. Everyone
declined.
We who watch might be as much to blame as the people who
participate in the shows. David Frederick, professor of psychology at
Chapman University and consultant on the TODAY survey, points out that
"we are likely hardwired to seek out information on how other people
deal with conflicts, family, friends and mating."
"Reality
TV provides one source of information regarding what makes some people
more susceptible to being manipulated, what makes them more prestigious,
and how to survive in dangerous situations," Frederick said. "These
shows appeal to a very basic human need for information about social
relationships."
Decades ago, the social relationships before us --
on television at least -- might have come from the family sitcom, but
the days of "Leave it to Beaver" and even "Friends" are long behind us.
For now, for better or worse, that torch has been passed.
So for the Kardashians, the various real housewives, and you, too, "Giuliana and Bill" -- you have our attention. Behave wisely.
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