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SOURCE: Rexxfield Cyber Investigations
Rexxfield CEO Michael Roberts says, "Trust Me, I'm Lying: Confessions of a Media Manipulator" is a must read for anyone hoping to glean any semblance of truth from the Internet, where incivility, brutality and lies often seems par for the course.
San Jose, CA (PRWEB) February 17, 2013
In just over twenty years since the advent of the Internet, Rexxfield founder Michael Roberts said "…the Web still reflects much of the Old Wild West and its 'anything goes' mentality. Today the digital equivalent of a land grab takes the form of 'page views'. To the digital advertising industry, every page view is like a one-mile stretch of highway with free real estate available to erect their advertising billboards. Unfortunately, there are thousands of people who depend on this digital land grab to make a living and many will say or do anything to stake their claim. Welcome to the world of media manipulation."
Roberts said, "I bought the Kindle edition of 'Trust Me, I'm Lying: Confessions of a Media Manipulator' after two separate people independently recommended that I read it. Once I had it in my hands my Kindle highlighting function was working overtime." He added with a smile: "I am also sending a hardcover copy to one friend in the hope that after reading, it she will stop forwarding me those ridiculous hoax emails chains."
Roberts said: "My takeaway from this book, although Ryan did not necessarily articulate it, is that media manipulators take advantage of people with poor critical thinking skills. As professional cyber-investigator I find myself astounded by the legion digital generation folk who find themselves in some really awful quandaries. These problems are caused by poor impulse control and what seems to be an inherent inability to recognize fallacious arguments and other red flags that permeate the Wild-Wild-Web. With the introduction of the Internet this post-modern pandemic of people who cannot think for themselves was a recipe for disaster; that disaster has just been given an autopsy by Ryan Holiday."
Roberts recently published a case study on his hunt for and digital capture of a Media Manipulator for "The Age" which is one of Australia's largest newspapers with a readership between 668,000 and 857,000 per week. The reporter on the story said of Michael: "He is an absolute secret weapon for any serious reporter."
Ryan Holiday is a media strategist for notorious clients such as Tucker Max and Dov Charney. After dropping out of college at 19 to apprentice under Robert Greene, author of The 48 Laws of Power, he went on to advise many bestselling authors and multiplatinum musicians. He is currently the director of marketing at American Apparel, where his work is internationally known. His campaigns have been used as case studies by Twitter, YouTube, and Google and written about in AdAge, the New York Times, Gawker and Fast Company. He currently lives in New Orleans and writes at RyanHoliday.net.
Michael Roberts is a licensed private investigator and Internet libel victims' advocate and a member of the Civilination Board of Advisers. He assists victims of fallacious internet smear campaigns by bullies or competitors engaging in tortuous interference. He recently launched an Internet Defamation victims support and action group. Michael also provides background support for law enforcement internationally and investigative journalists pursuing stories that involve social networking and Internet related investigations.
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