Youth outreach foundation and Louisville Cards team-up

LOUISVILLE, KY (WAVE) - The Kickoff 4 Kids Foundation and the University of Louisville Athletics Department are teaming up on a new program aimed at promoting academic excellence and active lifestyles among local elementary and middle school aged children.

The CARDS PLAY program (Character Attitude Respect Determination Success – Positive Learning All Year) will facilitate the knowledge and skills of UofL student-athletes in the same fashion that NFL players promote Play 60. The difference in the CARDS PLAY program is that it will be reward-based – students will only be allowed to participate by doing well in school.

The criteria each student must meet and maintain will include a certain grade point average, school attendance, behavior and overall character improvement. CARDS PLAY serves as something for students to actively work hard to achieve throughout the year. The program will continually promote living a healthy lifestyle through physical activity, as well as help set academic and school-related goals.

The goal is to track the results of each school, discuss with their administration and potentially introduce the program to more schools in upcoming years.

The CARDS PLAY program kicks-off Friday, March 22nd from 1:00–3:00pm at Okolona Elemenary.

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