The more modern Louisville Slugger label is part of the effort by the 129-year-old company to stay relevant in the sporting good supply market.
The new logo was revealed Monday morning.
The company is now making the bats out of a more firm wood.
LOUISVILLE, KY (WAVE) - The crack of the bat may sound a bit different in the Major League Baseball season that is now under way.
You might not be able to see it from the stands, but hitters are carrying a new type of bat to the plate.
For one thing, the Louisville Slugger bats are now made with firmer wood. The harder bat is less likely to splinter.
Another big change was a new logo that was unveiled Monday morning. The more modern Louisville Slugger label is part of the effort by the 129-year-old company to stay relevant in the sporting good supply market.
Sunday, March 9 2014 2:40 PM EDT2014-03-09 18:40:44 GMT
LOUISVILLE, KY (WAVE) - The coroner released the identity of a woman who was hit and killed by someone driving a van. The accident occurred Sunday around 4:36 a.m. on Preston Highway at Pinecroft DriveMore >>
The accident occurred Sunday around 4:36 a.m. on Preston Highway at Pinecroft Drive near Blue Lick Road in the Okolona neighborhood of Louisville.More >>
Sunday, March 9 2014 5:50 PM EDT2014-03-09 21:50:21 GMT
LOUISVILLE, KY (WAVE) – A business was evacuated due to a gas leak as hazmat crews continue to work to secure the area, according to Louisville Metrosafe. Dispatchers confirmed the business is in theMore >>
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Sunday, March 9 2014 2:38 PM EDT2014-03-09 18:38:57 GMT
LOUISVILLE, KY (WAVE) - Police have responded to a fatal car accident early Sunday morning. Around 4:45, the accident was reported in Okolona, at Preston Highway and Blue Lick Road. Police aren'tMore >>
Around 4:45 a.m., the accident was reported in Okolona at Preston Highway and Blue Lick Road.
Friday, March 7 2014 9:42 PM EST2014-03-08 02:42:29 GMT
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The Louisville Metro Police Department Traffic Unit is investigating the crash.More >>
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