LOUISVILLE, KY (WAVE) - As thousands of you get ready to put your shopping shoes on for area malls and big box stores on Black Friday, Louisville's independent merchants hope to lure you away to their stores too with their own deals.
Many are being creative and clever for both Black Friday and Small Business Saturday hoping to steal some shoppers out of the annual holiday hustle and bustle.
Black Friday is all about the deal. Now, Louisville's independents are working it. At Work The Mettle in Butchertown, they're pushing many Louisville area and Kentucky made gifts and things busy malls don't always provide.
"Customer service, personalized service," said Jack Mathis, co-owner of Work The Metal Co-Owner.
Next on enticements, "We also provide complimentary gift wrap," Mathis explained, "which you don't find in a lot of malls anymore because you have to pay for that typically."
On Black Friday, the store's first 50 customers get free gifts. From 2 p.m. to 5 p.m. everything is 10 percent off and at 6 p.m. more free gifts for the next 50 shoppers. And this is perfect timing - the store just added new restaurant Jack Knife and on both Black Friday and Small Business Saturday, the eatery will off drink specials. Work the Metal will be open late Friday as it's on the Frankfort Avenue Trolley Hop.
The same is true for the Urban Farmhouse Market in Cresent Hill where unique home goods and jewelry reign and the Black Friday deal is black.
"We are going to take Black Friday literally and anything in the store that's black or has black on it is going to be 25 percent off," explained Hannah Valentine of Urban Farmhouse Market. "We plan to compete with the big boys with our farmhouse personality and hospitality."
Small Business Saturday the store will offer customers free finger foods and drink and their custom neighborhood Fleur De Lis's will go to the first ten people who spend $100.
If a big ticket item is on your list? You may want to try Gumer and Company on South Hurstbourne Parkway.
"This is actually the first time we're doing it," said Jacob Gumer, Gumer and Company vice president, of getting involved in the Black Friday sales.
Gumer put out a Black Friday/Saturday combo ad including several deals.
"All the jewelry is 25 percent off," said Gumer, "and then we also have some diamond studs that retail for $650 that we're selling for $250."
Gumer said that's below the store's cost. Every purchase comes with a free crystal bracelet and popular Alex and Ani gifts are 15 percent off Black Friday only.
Small Business Saturday partners with American Express. You sign up on-line before you head out and when you spend $10 on your American Express card at a small business on Saturday, you get a $10 credit on your statement and you can sign up more than one card.