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SOURCE Sparkling ICE
Award Recognizes Category Leadership and Overall Impact of Sparkling ICE® on the Industry
PRESTON, Wash., Dec. 10, 2013 /PRNewswire/ -- Kevin Klock, CEO of TalkingRain® Beverage Co., the makers of Sparkling ICE®, has been named "Person of the Year" at BevNET's 11th Annual "Best of" Awards. The award recognizes Klock's impact on the industry with the revamp of Sparkling ICE, now the fastest growing beverage brand in the United States.
"There's a time to innovate and a time to execute, and there's also a time when you can combine the two. In the midst of Sparkling ICE's third year of enormous year-over-year growth, TalkingRain CEO Kevin Klock, BevNET's Person of the Year for 2013, has managed to do both," says BevNET in a statement.
"I am extremely honored and humbled to be recognized by my peers at BevNET, a leading industry authority and a group that has watched our story unfold over the years," says Klock. "It has been a challenging and rewarding journey to breathe new life into Sparkling ICE, and I am so pleased to stand with my team at the front of what is now a growing beverage trend."
Over the past three years, TalkingRain's zero-calorie sparkling water, Sparkling ICE, has seen its retail sales grow from $10 million in 2010 to $200 million in 2012, and projects retail sales in excess of $350 million at the close of 2013. Available in all 50 states and looking towards international expansion in 2014, the impact of Sparkling ICE on the beverage industry has been a remarkable one, with imitation brands being launched by both private labels and beverage giants alike.
Passionate about meeting consumer demand for sugar-free, full-flavored sparkling beverages, Sparkling ICE dedicates extensive time and resources to consumer research and new product development, taking pride in the flavor authenticity that stands above the competition. In 2013, the brand unveiled five new flavors, including the first line extension for the brand with the successful launch of the Sparkling ICE Lemonade Portfolio. Sparkling ICE is now offered in 13 bold flavors, with additional launches planned for next year. 2013 also marked the brand's first major advertising campaign, with a 30-second national television spot supported by out-of-home ads in 16 major markets across the U.S.
The leading beverage-oriented media company, and a respected authority on the beverage industry, BevNET's "Best of" awards serve as a benchmark for the developing beverage landscape. Each year, the awards recognize beverage brands and individuals that have proven innovation and commercial success amidst a highly competitive market. Sparkling ICE was also honored with the BevNET "Best Enhanced Beverage" award in 2012.
About Sparkling ICE® Beverages
Sparkling ICE has made a great tasting, refreshing, zero calorie beverage Perfectly Possible™. Combining naturally flavored sparkling mountain spring water, vitamins and antioxidants and natural fruit juices, Sparkling ICE offers a bold, lightly-carbonated beverage that appeals to all age groups. Available in thirteen refreshing flavors: Coconut Pineapple, Lemon Lime, Kiwi Strawberry, Classic Lemonade, Lemonade with Tea, Raspberry Lemonade, Strawberry Lemonade, Orange Mango, Pomegranate Blueberry, Pink Grapefruit, Black Raspberry, Crisp Apple and Peach Nectarine, Sparkling ICE can be found in retailers nationwide. Sparkling ICE is part of the TalkingRain family of beverages, and retails for $1.19-$1.29. To locate Sparking ICE visit www.sparklingice.com.
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