Mercury Ballroom hosts dignitaries, indie rock for grand opening - wave3.com-Louisville News, Weather & Sports

Mercury Ballroom hosts dignitaries, indie rock for grand opening

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While many up and coming bands will play there so will tried and true favorites from all genres. While many up and coming bands will play there so will tried and true favorites from all genres.
Dan Schartoff Dan Schartoff
Morri Denham Morri Denham

LOUISVILLE, KY (WAVE) - The renovation of 16,000 square feet building on Fourth Street is generating a lot of talk and tunes in Louisville. Friday night the Mercury Ballroom will celebrate its grand opening with live music and plenty of local dignitaries.

Step by step, Louisville's music scene continues to climb showcasing more diverse talent than ever before. It's latest gem? The Mercury Ballroom, which accommodates 900 people on two floors with VIP seating, also boasts opera boxes if you want to feel like you're on stage with the band. The shiny new addition is housed in the Wright-Taylor building right next to its Live Nation partner the Louisville Palace. The vibe? Rustic, urban, cool.

[PREVIOUS STORY: Blue October to kick-off grand opening of Mercury Ballroom]

"Right now, this is basically my new favorite," said Dan Schartoff. That's saying a lot coming from the Production Vice President for House of Blues of Entertainment. Schartoff oversees 13 other Live Nation music venues around the country.

"The sound system's really cool, it's a brand new PA system and the lighting is great," Schartoff said. "The overall experience and just the quality and the atmosphere that's created here, it's almost accidentally magical."

While many up and coming bands will play there so will tried and true favorites from all genres. Live Nation Marketing Manager Morri Denham explained, "Country, electronic dance music, indie music, hip hop music and singer song writers."

Since opening in April, artist feedback has been great, as performers like the way they look and sound. Denham said, "It's very intimate, so it's a small venue and even when there are a lot of people in here, it still feels like you're close to the artist."

Friday night is the official grand opening party with plenty of surprises and Indie rock band Blue October will take the stage.

The hope is that the Mercury Ballroom buzz will get more people out, not only to South Fourth Street, but also out to enjoy more live music in Louisville. From Headliners to the KFC Yum! Center, there's a home for every performer.

In just the few weeks that the Mercury Ballroom has been open, it has been helping generate a lot more foot traffic on South Fourth Street. That was the case Thursday night as both The Palace and the Mercury Ballroom had shows going on.

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