Fans brave heat during World Cup viewing party at KFC Yum! Cente - wave3.com-Louisville News, Weather & Sports

Fans brave heat during World Cup viewing party at KFC Yum! Center

Posted: Updated:
A Yum! Center spokeswoman said the June 26 World Cup viewing party for the game against Germany drew around 200 people. (Source: WAVE 3 News) A Yum! Center spokeswoman said the June 26 World Cup viewing party for the game against Germany drew around 200 people. (Source: WAVE 3 News)

LOUISVILLE, KY (WAVE) – The KFC Yum! Center hosted a World Cup viewing party on its plaza Tuesday for the U.S. Men's National Team matchup against Belgium.

A couple dozen fans braved the sun and the hot weather to watch the U.S. fall 2-1 to Belgium in the first matchup for America in the Round of 16.

The Yum! Center said Thursday's World Cup viewing party for the game against Germany drew around 200 people who watched the game and many more who just stopped by for a few minutes. The entire viewing party came together in three days.

Sandra Kendall, Director of Marketing for the Yum! Center, said the viewing party is the start of more public events the venue would like to host on the plaza

 "We would like to bring events that are great for families, maybe put some bouncy house out there and different things that kids can do," Kendall said. "Of course we did the movies last year but we may continue that again this year.  We're looking at concerts on the plaza and even dance competitions or dance events, so there's a number of things that we can do that attract families and adults and people just wanting to have fun."

Kendall says the venue sees it as a way to be a good neighbor and draw business to the downtown area. "We're not doing this to make money," she said. "We're doing this to give back to the community."

Keith Brooks, Communications Specialist with the Louisville Downtown Development Partnership, says the hope is to draw more people to the area to show what it has to offer. 

"Our hope is to encourage business activity and also just to let people know that there's something happening downtown every day," he said.

He says the family-type crowd that might enjoy a free movie night could include different people than would show up at a concert or game in the Yum! Center.

"We want to make it accessible to everyone that comes to downtown, whether they're a visitor, whether they're coming with their family or whether they work downtown," said Brooks.

Copyright 2014 WAVE 3 News. All rights reserved.