Kentucky Lottery Chief Financial Officer Howard Kline told The State Journal that the bingo-style game, which has drawings every five minutes, sold $28.5 million in wagers as of June 21. He says that's about $500,000 more than estimated.
Kline said that came despite having only 272 Keno-only retailers sign on to offer the game by the end of May. Lottery officials initially had anticipated having 400 Keno-only retailers by the end of June.
Because Keno is marketed as a social game, lottery officials have reached out to businesses that typically don't offer wagering, such as bars and restaurants.
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