Ruby tweeted the suspect's photo Wednesday evening to his 24.1K followers. (@TheRealJeffRuby)
CINCINNATI (FOX19) -
Cincinnati restaurateur Jeff Ruby used his twitter account Wednesday in an attempt to track down a man who broke in to his downtown restaurant.
Ruby said the thief stole "quite a few bottles" of liquor from his Jeff Ruby's Steakhouse on Walnut Street early Wednesday morning.
The social media-savvy restaurateur posted a security camera image of the suspect to his more than 24,000 twitter followers and offered up a $1,000 reward. The followers took notice, replying to and retweeting Ruby dozens of times.
"Maybe we can find him that much quicker," Ruby said of his social media effort.
An entrance door to the restaurant was not properly wired to the security system, which is why police were not immediately alerted of the break-in, according to Ruby.
"He took a lot of liquor and I'm upset that the door wasn't wired, wasn't connected to Cincinnati Police," he told FOX19 NOW.
Security cameras captured clear images of the suspect and Ruby expressed confidence the photos would lead police to the suspect.