Creative Alliance changes name to honor founder - wave3.com-Louisville News, Weather & Sports

Creative Alliance changes name to honor founder

Creative Alliance is now called Scoppechio, in honor of its founder, Debbie Scoppechio (above). (Source: Doug Druschke/WAVE 3 News) Creative Alliance is now called Scoppechio, in honor of its founder, Debbie Scoppechio (above). (Source: Doug Druschke/WAVE 3 News)
LOUISVILLE, KY (WAVE) - A well-known local advertising agency has a new name.

Creative Alliance, Kentucky's largest agency, is now called Scoppechio.

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The change is both a nod to the company's founder, Debbie Scoppechio, as well as a timely maneuver to signal the firm's evolution to stay ahead of "the realities of a changing consumer landscape," CEO Jerry Preyss said.

Scoppechio, who remains the company chairwoman, started it more than 25 years ago and has grown it into a 170-employee office that serves local giants Yum! Brands, LG&E, Thornton's and Humana, among others.

At a news conference to announce the change Wednesday, Preyss also said the agency plans to offer an annual $10,000 scholarship to a female student entering her first year of the University of Louisville's MBA program.

"We hope that this award in Debbie's name will support the growth of another potential Scoppechio that will make her marks in the business world as well," UofL President Dr. James Ramsey said.

Scoppechio said the advertising business has come a long way since the misogynistic days depicted in the popular cable drama "Mad Men."

"When I started in this business, it was an old boys club," she said. "But I never thought about glass ceilings. I just set my mind to getting the job done and a lot of good people helped me along the way. I'm grateful for that and for this opportunity to give back and support someone who might have the same kind of dreams I had."

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