LOUISVILLE, KY (WAVE) - Christmas has come early to a Louisville radio station.
Lite 106.9 WVEZ rested its usual format of "music that makes you feel good" at 9 a.m. on October 30 and transformed into "Louisville's original Christmas music station." The radio outlet promises to play only modern and classic Christmas and holiday-theme music between now and Christmas night.
"With the weather getting colder, it seemed the perfect time to pull the switch," said Lite 106.9 Operations Manager Shane Collins. "We just couldn't wait to continue our 15-year tradition of being Louisville's Christmastime authority. We are the first in the neighborhood to put up our tree, and we are proud of it."
The station's festive soundtrack will be aligned with many of the area's biggest holiday events, including Light Up Louisville/40 Nights of Light, Light Up Westport Village, Lights Under Louisville and an upcoming holiday concert featuring pianist Jim Brickman.
Collins also promises the station will give away "tons of cash and prizes to help lighten the load during a season that can traditionally be a little expensive."