LOUISVILLE, KY (WAVE) - The University of Louisville men's basketball team brought in by far the largest revenue of all the schools who advanced to the NCAA Tournament Sweet 16 last season.
UofL took in $43.9 million, compared to $19.5M in expenses, which also ranked highest, according to data compiled by the U.S. Department of Education and published by Street and Smith's Sports Business Journal.
The margin between revenue and expenses is $24.4 million, which also was ranked No. 1.
Arizona was second on the revenue side ($25.4 million) and the University of Kentucky was third in revenue ($23.9) and second in expenses ($17.9 million).
Kentucky beat Louisville in the Sweet 16 and advanced to the national championship game, where it lost to a surprising Connecticut team. The Huskies checked in at No. 14 in revenue, pulling in $10.8 million, but the Huskies' expenses were $13.2 million, yielding a $2.4 million shortfall.
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