KDF announces title sponsor for Kroger's Fest-a-Ville on the Wat - wave3.com-Louisville News, Weather & Sports

KDF announces title sponsor for Kroger's Fest-a-Ville on the Waterfront

KDF announced Kentucky's Office of Highway Safety and it's John R. Elliott HERO Campaign for Designated Drivers will be the presenting sponsor of the 2015 Waterfront Jam at Kroger's Fest-a-Ville on the Waterfront. (Source: KDF) KDF announced Kentucky's Office of Highway Safety and it's John R. Elliott HERO Campaign for Designated Drivers will be the presenting sponsor of the 2015 Waterfront Jam at Kroger's Fest-a-Ville on the Waterfront. (Source: KDF)

LOUISVILLE, KY (WAVE) – Designated drivers will be the focus of the party on the waterfront this spring during the Kentucky Derby Festival.

Monday KDF announced Kentucky's Office of Highway Safety and it's John R. Elliott HERO Campaign for Designated Drivers will be the presenting sponsor of the 2015 Waterfront Jam at Kroger's Fest-a-Ville on the Waterfront.

[MORE: Derby Digital Guide]

The state hopes to reach tens of thousands with its message. The HERO Campaign is running a pledge drive with the goal of having 100,000 HEROES sign up to be designated drivers.

Pledge booths will be set up at Thunder Over Louisville and Kroger's Fest-a-Ville, but people can also sign the pledge online by clicking here.

Kroger's Fest-a-Ville kicks off on Thursday, April 23. The event will feature over 30 local and regional bands as well as seven national acts.

Admission to all of the concerts is free with a 2015 Pegasus Pin.

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