LOUISVILLE, KY (WAVE) - Saturday local businesses were celebrated as part of Black Friday's little brother - Small Business Saturday.
The day is designated to support local businesses that create jobs, boost the economy and preserve neighborhoods around the country. Small Business Saturday was created in 2010.
Saturday morning Mayor Greg Fischer helped launch Louisville Independent Business Alliance's 2015 "Buy Local, Win $1000: hoLOUdays Contest," was celebrated at Heine Brothers' Coffee at 4305 Shelbyville Road.
The LIBA is an alliance of over 750 locally-owned and independent businesses. This is the eighth annual "Buy Local" contest, which was created to encourage shoppers to make a purchase at five different local stores to enter. For more information on the contest visit www.keeplouisvilleweird.com.
Entrepreneurs say the competition is vital to keep the community going.
"I think that I can speak for a lot of people in Louisville in saying that it's our local businesses are a big reason that Louisville has the soul that it does. And again, we can't take that for granted," said Mike Mayes, co-founder of Heine Brothers' Coffee.