LOUISVILLE, KY (WAVE) - The newly opened Abraham Lincoln Bridge is featured on the 2016 Pegasus Pin, which the Kentucky Derby Festival unveiled on Tuesday.
This year's pin was released as part of a sponsorship announcement with RiverLink, the new all-electronic tolling system that's making the Louisville-Southern Indiana Ohio River Bridges Project possible. RiverLink is partnering with the 2016 festival to help reach drivers, providing the information they need, and answer their questions about how to travel the new bridges in the most affordable way possible. Tolling is not expected to begin until late 2016.
"As the Kentucky Derby Festival has offered shared experiences for all of Kentuckiana, we feel there's no better partner to represent the 2016 Pegasus Pin than RiverLink," Derby Festival President and CEO Mike Berry said. "Just as the bridge facilitates easy travel between states, the pin allows easy access and entry to nearly half of our events and concerts."
"As part of our overall public outreach campaign, we will be sharing with people the benefits of all-electronic tolling," David Talley, Innovative Finance Manager with the Kentucky Transportation Cabinet, said. "Our goal is to go from very low awareness to virtually universal awareness in just two-weeks time. Only the Derby Festival can help us do that."
In addition to its Pegasus Pin sponsorship, RiverLink will also have a presence at several Kentucky Derby Festival events, beginning with Thunder Over Louisville and including the U.S. Bank Great Balloon Glow, Kroger's Fest-a-Ville, the Republic Bank Pegasus Parade, and many others. RiverLink representatives will attend these events to share information with the public about how the new tolling system will work.
"We're very excited to have the opportunity to reach the huge crowds that Thunder Over Louisville and other Derby Festival events draw, where we will bring information to residents on both sides of the river," Clint Murphy, Director of Tolling Oversight for the Indiana Department of Transportation, said.
Pegasus Pins got on sale March 7 at many retail outlets throughout the area. Click here for the complete list.