WAVE 3 News Abbey Road on the River moves to Jeff in 2017, expan - wave3.com-Louisville News, Weather & Sports

BREAKING

WAVE 3 News Abbey Road on the River moves to Jeff in 2017, expands to other markets

WAVE 3 News Abbey Road on the River will be held at the Belvedere and supporting venues for the final time this Memorial Day weekend before moving to Jeffersonville in 2017. (Source: Rhonda Harshfield/WAVE 3 News) WAVE 3 News Abbey Road on the River will be held at the Belvedere and supporting venues for the final time this Memorial Day weekend before moving to Jeffersonville in 2017. (Source: Rhonda Harshfield/WAVE 3 News)

JEFFERSONVILLE, IN (WAVE) - Do you want to know a secret? Abbey Road on the River, the Beatles-inspired music festival held in Louisville since 2004, will move across the river to Jeffersonville in 2017 and expand to other markets beginning this summer.

The 2016 festival will be held at the Belvedere and supporting venues for the final time this coming Memorial Day weekend, May 25 to 30.

Beginning next year, Abbey Road on the River will move to the popular RiverStage, a floating performance venue anchored on the banks of the Ohio River in Jeffersonville; the new adjacent marina; and the Big Four Station Park. Next year's festival will be held May 25 to 29, 2017. Abbey Road on the River and the city of Jeffersonville have committed to a three-year partnership. 

WAVE 3 News is the festival's presenting sponsor for the second straight year.

2015 IMAGES: Abbey Road On The River Day 1 | Day 2 | Day 3

"We're thrilled the WAVE 3 News Abbey Road on the River will be staying in our community, and southern Indiana will be a great venue," WAVE 3 News Vice President and General Manager Ken Selvaggi said.

“It’s an exciting time to be in Jeffersonville, and we are ecstatic to be a welcome wagon for Abbey Road on the River fans,” Jeffersonville Mayor Mike Moore said. “This festival will create community excitement, and also provide a huge economic boost for our restaurants, hotels, retailers, attractions, and tourism industry.” 

“The good news is we’re not moving across the universe, just across the river,” festival producer Gary Jacob said. “The long and winding road to find a new home for Abbey Road on the River led us to this brand new spectacular venue right at our back door, which means we don’t have to say goodbye to our many local fans who have made Abbey Road on the River the best known and most loved Beatles music festival in the USA.”

“We first reached out to Gary in cooperation with Jeffersonville Parks and Recreation last June when we learned that 2016 would be the festival’s last year in Louisville, and we’ve been working hard to bring it across the river ever since,” Jim Epperson, Executive Director of the Southern Indiana Convention-Tourism Bureau, said. “We knew we were competing with other several other major cities - Cleveland, Cincinnati and Dallas - so landing this renowned event is huge.” 

An estimated 20,000 people attend Abbey Road on the River each year, and roughly 80 percent of them live within a 50-mile radius of Louisville, according to the event's planners. About half of local attendees come from southern Indiana, they said.

In addition, Abbey Road on the River will expand the event into several new markets in the coming year. An offshoot of the festival will be held in Dallas, TX on May 7, 2016. The event, called Abbey Road on the Square, will be held at Annette Strauss Square in the heart of the Dallas Arts District and will celebrate the words and music of the Beatles with a full day of performances from world-class tribute bands and internationally recognized musicians. 

Plans currently are underway to bring a satellite version of the festival back to Cleveland, its original hometown, in the summer of 2017. 

Abbey Road on the River has also formed an alliance with StarVista Cruises, a division of Time Life Books and Music, to be a marketing partner and talent consultant and programmer for multiple music-themed cruises in 2016 and 2017. 

“The best music from the 60s and 70s is still underrepresented in the developing festival market,” says Jacob, “and we feel the time is right to pursue new opportunities and expand the ultimate brand in Beatles and 60s style festivals to fans of all ages in other cities.”

For more information and to purchase tickets for this year’s event, visit www.arotr.com.

Copyright 2016 WAVE 3 News. All rights reserved. 

Powered by Frankly