Budweiser to rename beer to 'America' - wave3.com-Louisville News, Weather & Sports

Copy-Budweiser to rename beer to 'America'

(RNN) - Budweiser, which has been a Belgian-owned company since 2008, will temporarily rename its beer to "America" for its summer-long campaign "America is in Your Hands."

America will replace Budweiser on bottles and cans, will also print phrases from the Pledge of Allegiance and lyrics from The Star-Spangled Banner and America the Beautiful on other cans. The beer embraces patriotism, with its bottles and cans already in red, white and blue.

The “America is in Your Hands”  campaign is attempting to celebrate cultural events this summer where Budweiser hopes people will be drinking their beer. These events include Fourth of July celebrations, the Copa America Centenario soccer tournament, the 100th anniversary of the National Park Service, and events to celebrate the brand’s six Team Budweiser athletes competing to appear in the Rio 2016 Olympic and Paralympic Games. 

Budweiser is also expected to unveil cans and bottles that feature a magnified view of  the Statue of Liberty's torch.

The new design is expected to be on shelves from May 23 through mid-September.

InBev also owns Beck's, Corona, Stella Artois, and Michelob. Anheuser-Busch was founded in 1864 in St. Louis and has been making Budweiser since 1876.

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