"It becomes more of a conversation during car rides to and from school, during dinner at night, and that empowers the students to make the best choices and decisions in order to deal with it effectively and not be a victim," Taylor explained to WAVE 3 News.
The entire campaign was thought up by the school's counselor who recognizes the seriousness of bullying, not only through experiences, but also research.
"It's definitely going to be deliberate," counselor Eric Wright said. "There's definitely going to be a perceived imbalance of power. When kids do it, they don't act remorseful."
"If they don't feel that they're respected in the classroom, if they feel like they're being bullied, it takes over the whole day," said teacher Laura Shulman. "It is impossible for them to focus when they're having that intrinsic pain. Every student has to feel they're in a safe place in order to learn."
The #BeKind campaign is working. It's sparking conversation and it's building leaders.
"Help them with school work and if they drop something you can pick it up for them," one student explained. "Just anything that will show them love."
"I pledge to be kind, another said. "The end of bullying starts with me."
This is the second year the school has intrinsic parents inside the classrooms to teach, but the first of many years for #BeKind.