VIDEO: JCPenney looking for two women targeted in shopper's raci - wave3.com-Louisville News, Weather & Sports

VIDEO: JCPenney looking for two women targeted in shopper's racist tirade

The video, posted by Renee Buckner, shows a woman angrily berating another woman at a register inside the JC Penney. (Source: Renee Buckner's Facebook page) The video, posted by Renee Buckner, shows a woman angrily berating another woman at a register inside the JC Penney. (Source: Renee Buckner's Facebook page)

LOUISVILLE, KY (WAVE) - An hour after Louisville Mayor Greg Fischer issued a response to a racist tirade captured on video at a local mall, JCPenney's corporate office has done the same.

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The video, posted by Renee Buckner on Facebook on Tuesday night, showed a woman angrily berating another woman at a register inside the JCPenney store at Jefferson Mall, using demeaning language while alleging another shopper cut in line. The video had been viewed 6.3 million times on Facebook, and had been shared more than 161,000 times, but was taken down from the social media site at about 12:35 p.m. It is now on Youtube, and can be viewed below (the rest of the story continues below the video):

"We are deeply disturbed by the incident that took place at our Jefferson Mall store, in which one customer made extremely inappropriate remarks to two other customers while standing in the checkout line," the release began. "We regret that innocent bystanders – both other customers and a JCPenney associate – were subjected to such discriminatory remarks. We absolutely do not tolerate this behavior in our stores, and are working with our associates to ensure any future incidents of this nature will be addressed quickly and appropriately. In the meantime, JCPenney is asking for the community’s help in identifying the two women who were targeted for such remarks, as we would like to reimburse them for their entire purchase and offer a sincere apology for their experience."

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Fischer had weighed in about an hour earlier:

"I am sad and disappointed to see conduct like this, when one person so dehumanizes another human being," he said in an email to local media Wednesday. "This is not who we are, and on behalf of our community, I apologize to the two women who were treated in such a horrible way. I hope this video prompts many discussions among families as they gather for the holidays this week – discussions about basic human values, dignity and respect. As a country of immigrants, we must understand that we only move forward through peace, acceptance and embracing those who are different from us. These are basic American values protected in our Constitution, values embraced in this welcoming, compassionate community."

As of 12:40 p.m. Wednesday, the video had been viewed 6.3 million times on Facebook, and has been shared more than 161,000 times.

Jefferson Mall released a statement Tuesday night, shortly after the video was posted on Facebook.

"We are aware of the video posted online today from inside JCPenney," the release said. "Jefferson Mall strives to create a comfortable and convenient experience for all of our guests and we absolutely do not condone this type of behavior. We will work with JCPenney to identify this woman and once identified, she will be permanently banned from Jefferson Mall, per our Behavioral Code of Conduct."

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