WAVE 3.com Advertising - wave3.com-Louisville News, Weather & Sports

WAVE 3.com Advertising

Online advertising file and format specifications.

Ad Creative Format Ad & File Size Animation File Formats
Banner 468x60 - 20kb Yes GIF, JPG, GIF89, SWF
Mini-Skyscraper 120x240 - 15kb Yes GIF, JPG, GIF89, SWF
Spotlight 300x150 - 25kb Yes GIF, JPG, GIF89, SWF
Island* 300x250 - 30kb

 Yes

GIF, JPG, GIF89, SWF
Leaderboard* 728x90 - 30kb Yes GIF, JPG, GIF89, SWF
Half Banner* 234x60 - 15kb

 Yes

GIF, JPG, GIF89, SWF

*Leaderboard, Half Banner, Island also available as companion display ads with pre-roll video.

1. Accepted forms of Rich media: Flash* (.swf) format.

*Flash clickTag Variable Instructions: For Flash creative to work properly in WAVE 3.com's ad serving system, clients must insert the clickTag variable into the .fla file so that performance can be properly tracked. More information about clickTag can be found on Adobe's website: http://www.adobe.com/resources/richmedia/tracking/designers_guide/ and http://www.adobe.com/devnet/flash/articles/flash8_bestpractices_10.html

Example code:

on (release) {
if (clickTAG.substr(0,5) == "http:") { getURL(_level0.clickTAG, "_blank");
}
}

2. HTML calls to remotely hosted (3rd party) creative can be accommodated on WAVE 3.com for all sizes listed in the table above.

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