Online advertising file and format specifications.
*Leaderboard, Half Banner, Island also available as companion display ads with pre-roll video.
1. Accepted forms of Rich media: Flash* (.swf) format.
*Flash clickTag Variable Instructions: For Flash creative to work properly in WAVE 3.com's ad serving system, clients must insert the clickTag variable into the .fla file so that performance can be properly tracked. More information about clickTag can be found on Adobe's website: http://www.adobe.com/resources/richmedia/tracking/designers_guide/ and http://www.adobe.com/devnet/flash/articles/flash8_bestpractices_10.html