New clothing line keeps you cool during hot weather - wave3.com-Louisville News, Weather & Sports

New clothing line keeps you cool during hot weather

By Lori Lyle
WAVE 3 Medical Reporter

LOUISVILLE (WAVE) -- During these dog days of summer, it's best just to stay indoors. But if you must be outside there is now a new line of clothing that can help keep you cool. Extreme exposure can be deadly. In fact, the Centers for Disease Control report that heat killed more people in the U.S. than hurricanes, lightning, tornadoes, flooding and earthquakes combined over a 24 year period. As WAVE 3 medical reporter Lori Lyle reports in today's Health Alert, the inventors of Chill Factor clothing have a cool product they believe can help.

Summer heat can be fun, but it can also be deadly. Whether you're into outdoor sports or you work in the heat there may be a new product for you.

"If anybody has a problem with overheating and hot summer temperatures, then yes this can definitely help," says Kevin Pringles, a Chill Factor founder.

Kevin Pringles and his mom, Linda Cook, are the founders of Chill Factor clothing. They have a line of hats they say can actually cool your body temperature.

"All of our products have hydro-crystal technology inside. All you do is you soak the products in water for 20 minutes. The crystals will actually absorb 400 times their weight and transform into like a cooling gel so it pretty much keeps your head cool by evaporation," Pringles said.

The crystal beads are similar to the material found in baby diapers. They can absorb the heat and cool your head at the same time.

"You can actually put them in a freezer and within a couple of minutes they'll be down to like 30 degrees," said  Cook.

This mother-son venture was made possible because of Edson Entrepreneurial program at Arizona State University. The program provides seed money. work space and mentoring for their award recipients.

"The gift of this program to our student is to allow them to build their own ventures while using other people's money," said Julia Rosen, assistant vice president of economic affairs.

The Chill Factor clothing line also includes neck coolers.

"Their product can really help not only workers, but typical consumers become more comfortable in any hot climate," says Rosen.

A hot idea with cool results.

The Chill Factor clothing line is launching this summer. Their products will start around $20. They will soon be for sale online. Click on this link to go to the Chill Factor website.

Online Reporter:  Lori Lyle

Online Producer: Charles Gazaway