WASHINGTON, D.C. (WAVE) -- The House Subcommittee on Telecommunications and the Internet held a hearing on the status of digital TV transition. The FCC plans to establish Wilmington, North Carolina as a test market.
One of those to speak to the committee was Paul McTear, CEO of Raycom Media. Raycom owns several stations including WAVE and one in Wilmington.
"We'll be able to learn how effective our marketing campaign is as an industry. How are are able to reach all of the at-risk people," McTear said.
Wilmington and the other test markets will switch to digital transmissions on September 8th, 2008. For the rest of the nation, the Big Switch happens on February 17th, 2009. That is the date when television station will turn off their analog transmitter and broadcast only a digital signal.