Zaxby’s files lawsuit against Joella’s Hot Chicken over logo

Zaxby’s files lawsuit against Joella’s Hot Chicken over logo
The Georgia-based chicken restaurant franchise Zaxby’s has filed a lawsuit against Louisville’s Joella’s Hot Chicken over claims of a similar logo. (Source: Joella's Hot Chicken / Zaxby's)

LOUISVILLE, Ky. (WAVE) - The Georgia-based chicken restaurant franchise Zaxby’s has filed a lawsuit against Louisville’s Joella’s Hot Chicken over claims of a similar logo.

Zaxby’s filed a trademark infringement lawsuit against Joella’s last week, claiming that the logo is “confusingly similar” to that of Zaxby’s own logo. Both logos feature a silhouetted chicken inside of a circle, but with different colors and designs.

The lawsuit claims that the similar logos would cause confusion to consumers, especially with businesses that offer similar goods in neighboring locations.

A cease-and-desist was sent to Joella’s Hot Chicken back in October.

Joella’s Hot Chicken released a statement from their corporate office Monday, which reads:

“At Joella’s Hot Chicken, we hold our product and our reputation to a high standard. We take accusations such as these seriously but are just as surprised as everyone else when looking at these two logos side-by-side. We are currently discussing next steps with our legal team. At this time, we cannot make any further comment in regard to this pending lawsuit.”

Zaxby’s released the following statement:

“More than 300 local owners of Zaxby’s restaurants in communities across the country look to Zaxby’s Franchising LLC to protect and defend the intellectual property of the Zaxby’s brand and their licensed restaurants. As Zaxby’s franchisees, they work tirelessly to enrich lives in their restaurants and communities, and we will seek to protect the logos and trademarks that are critical to the success of their restaurants and the livelihoods of their families and team members. As this is a pending legal matter, we cannot comment further.”

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