LOUISVILLE, Ky. (WAVE) - Kentucky Attorney General Daniel Cameron announced Monday his office launched the statewide campaign “Your Eyes Save Lives” to raise awareness for human trafficking.
The campaign works to fight human trafficking by raising awareness of the signs of human trafficking and empowers citizens, law enforcement, and community leaders to report suspected trafficking.
“Human trafficking is widely, widely underreported because of lack of awareness, misidentification and stigma,” Cameron said. “Kentucky is not immune from human trafficking.”
In 2020, the state had 206 instances of human trafficking of a child, according to a report from Kentucky’s Cabinet for Health and Family Services. Kentucky is currently ninth in the nation for new federal trafficking cases.
The statewide media campaign, launched on National Human Trafficking Awareness Day, employs traditional and digital communication platforms like billboards, social media, radio and print publications to reach people in all 120 Kentucky counties, while targeting regions at an increased risk for human trafficking like Jefferson County.
The program is funded by a grant from the Department of Justice’s Office of Community Oriented Policing Services (COPS) and works in conjunction with House Bill 2, which gave the Attorney General’s office with new ways to crack down on human trafficking when it was passed last year.
Click here to learn more about Your Eyes Save Lives.
Officials say people can purchase items made directly by survivors of human trafficking to support their recovery and rehabilitation.