LOUISVILLE, KY (WAVE) - Purple balloons outside 90 shops along Frankfort Avenue helped showcase businesses owned by women.
Saturday marked International Women's Day with the Shop the Majority event. But it wasn't about the discounts or deals. It was about equality.
"It's always an uphill battle for women, and obviously all across the world, especially. You know, we don't have the battles in America that they do in other countries," a shopper, Jackie Hamilton said. "And it's just a way to empower them."
We visited Just Creations where the executive director showed us the skirts, pins, and earrings made by women from around the world.
"It helps us turn our focus to the women who are struggling in very difficult circumstances," Joan Frisz explained.
The weaving, sewing and artistry helps feed families. The non-profit is raising money to build a school in Guatemala.
"For Louisville to be a part of this, is very neat for me," a volunteer, Abby Jones said.
Some jumped in to help the project $5 and one card at a time. Some wrote about those who inspired them.
"That's what Women's Day is about," said a young girl coloring a card. "Just like, believing in yourself," she explained.