GEORGETOWN, IN (WAVE) - Drive-in theatres across the country are facing a digital dilemma. Hollywood is forcing owners to spend big bucks converting from 35 mm to digital projection.
The 21st century problem is spelling the end for many of them, but a staple in Southern Indiana is standing the test of time.
Bill Powell's family has owned and operated Georgetown Drive-in since 1965. He plans to keep it that way. "This is something I've done all my life. Ever since I can remember I've been working with film," Powell said.
Despite one in ten existing drive-ins shuttering, Powell plans to absorb the additional expenses of digital projection as long as crowds continue coming back.
"This is probably something my parents would've done back in the sixties. And it's such an experience for my little girls. We'll definitely be back," Kara Turoso said.
Even though the popularity of watching movies in the great outdoors declined in the face of indoor stadium theatres, video rental stores and current on-demand technology, faithful fans keep coming back.
"As a community, we should encourage keeping it here. This is our piece of history and we need to preserve it," Christian Gosnell said.
That's exactly why Powell vows to invest and upgrade equipment despite costly challenges.
"A lot of little mom and pop theatres are going to miss the boat because there's a huge expense, but we're here now and we're here to stay," Powell said.
For now, loyal customers are making sure a technology bind doesn't cause their drive-in theater to fade to black.