LOUISVILLE, KY (WAVE) - Corporate presidents and high-ranking managers gathered Friday, but at the heart of them was a boy who turned his Make-A-Wish wish around. Now he needs the community to help him.
Thirteen year old Reece King received a wish from Make-A-Wish after he was diagnosed with acute lymphoblastic leukemia in September 2012.
He originally asked for a wish from the television show Treehouse Masters, but when he heard four other families also wanted the treehouse he decided it would be best if someone who really needed a tree house got one.
Reece decided on a new goal - to raise $1 million for other kids battling cancer throughout the nation.
Friday, he addressed a crowd to tell them about his wish.
"My name is Reece King and I'm thrilled to have you all here today as I officially kick off this year's Believe campaign at Macy's," he said. "While battling the disease, I decided my one true wish was to raise a million dollars to help improve the lives of other children fighting cancer."
While on stage he talked about his motivation to start the Believe campaign.
"I did this because I didn't want anyone else to go through what I'd been through and it just seemed like the best way to do it," he said.
Reece also shared advice for others who are fighting cancer.
"Keep your head up, stay strong and don't worry, you'll get through the fight," he said.
Reece said he hopes to hit his goal by Dec. 24. If you are interested in helping Reece reach his goal, click here.