5 questions with the owners of Louisville's Drybar
LOUISVILLE, KY (WAVE) - Ladies, we know our hair never looks better than when we first leave the salon after our hairdresser styles it. Try as we might, and I have, it's hard to get that great, blown-out look.
Recently across the country, a number of places that offer only blow-out services have opened up. The largest is Drybar, whose first Louisville location opened on Shelbyville Road in January, near the Toys R Us store and Whole Foods.
Three local women purchased the franchise: McCall Brown, Lisa Causarano and Mandy Vine. It was on a trip to New York City when Causarano first discovered Drybar, but over several days there, found it impossible to get an appointment, a true sign of a successful business.
All the blowouts at the Drybar cost $40 and include a wash. Customers can choose from seven looks including the Cosmo - loose curls; the Straight Up - straight with a little body; the Southern Comfort - big hair, lots of volume; the Mai Tai - messy and beachy; the Manhattan - sleek and smooth; the Dirty Martini - tousled and textured; the Cosmo Tai - a blend of loose curls and beachy waves and for the little ones, the Shirley Temple ($28).
Here are my five questions with the owners of Louisville's Drybar.
1) Who came up with the concept of the Drybar?
Drybar was founded in 2010 by Alli Webb. It didn't take long for the concept and brand to catch on and six years later, we're up to 57 locations. Our location in Louisville was the 56th to open.
2) What's the secret to the drying and styling?
Dry in small sections. Totally dry each section. Use a round brush and apply the right amount of tension.
3) How can you extend your blowout?
No blowout will last forever, but there are ways you can extend your look. First, sleep on a silk pillowcase to reduce frizz and friction. Wear a shower cap when bathing; ours is terry-cloth lined. Use a dry shampoo to absorb oils; our Detox is one of our best sellers. Finally, use our 3-in-1 Triple Sec to Texturize, Amplify and refresh before walking out the door.
4) The Drybar offers several different looks. Which one is most requested by Louisville women?
We are a Southern Comfort kind of town! But the Cosmo Tai is a close second. We also see a lot of Shirley Temples in our store (for little girls up to age 10). In fact, we just hosted a big birthday party for a group of 9-year-olds.
5) Is this a simple concept for people to get? Or do you often get people walking in asking for a cut or color?
People who have traveled to big cities understand the Drybar concept of just blowouts, but we still get requests for haircuts. I think people are catching on though. We hear comments all the time about how happy people are that a concept like this finally exists in Louisville.
To learn more about DryBar, click here.
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