LOUISVILLE, KY (WAVE) - His legal name was Brandon Madry, but in his music video, Louisville's latest homicide victim went by B-Dog.
Madry was found in the 1000 block of South 28th Street, in the Parkland neighborhood, on Sunday at 7 a.m. He'd been shot several times.
Louisville Metro police verified he was taken to University of Louisville Hospital where he died an hour later.
"It's not just a bad time for us, but it's definitely a bad time for that family," LMPD spokeswoman Alicia Smiley said.
While Sunday police had no suspects to publicly talk about, WAVE 3 News Reporter Natalia Martinez found Madry himself had a lengthy criminal past. His record included assault, wanton endangerment and trafficking.
Madry had also recently broken the terms of his parole, according to state records.
Madry's latest music video was titled "Head First -100 Stripes." In it, the lyrics speak of violence, murder and making drugs. The video was just released June 8 and has a couple thousand views.
His album "Deeper than Rap" was to be released June 16, but now his loved ones are having to say goodbye instead.
"We're finding that our homicides really have no boundaries," Smiley said.
Madry was killed in the 1000 block of South 28th Street. The street is just two miles long stretching from Dumesnil to West Market streets. When we took a closer look, we found 251 reports about that street were made to LMPD from 2017 alone. The calls involved assaults, burglaries, guns, drugs and murder.
As for Madry's case, LMPD has not released any suspect information and have not confirmed if his murder was gang related.
"Basically we're looking for evidence at this point," Smiley said.
Anyone with information about the shooting is advised to call to LMPD's anonymous tip line at (502) 574-LMPD.