MoviePass to introduce surge pricing
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Updated: Jul. 6, 2018 at 8:44 AM EDT
LOUISVILLE, KY (WAVE) - MoviePass has announced that it will start using surge pricing, meaning you will pay more for more popular movies and showtimes.
MoviePass customers can see a movie a day for $10 a month. But starting Friday, certain titles and showtimes will cost you more.
MoviePass will tip customers off to when surge pricing might be added for a particular show.
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