MoviePass to introduce surge pricing

MoviePass to introduce surge pricing

LOUISVILLE, KY (WAVE) - MoviePass has announced that it will start using surge pricing, meaning you will pay more for more popular movies and showtimes.

MoviePass customers can see a movie a day for $10 a month. But starting Friday, certain titles and showtimes will cost you more.

MoviePass will tip customers off to when surge pricing might be added for a particular show.

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