Chicago company has lies for sale

Published: Feb. 26, 2007 at 10:26 PM EST|Updated: Sep. 20, 2007 at 1:14 PM EDT
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By Eric Flack

(LOUISVILLE) -- Thomas Jefferson once wrote "he who permits himself to tell a lie once, finds it much easier to do a second and a third time." While some might find the lying part easy, not getting caught is a little more difficult. Now there is a business that says it can help you cover up any deception you want for a price. WAVE 3 Investigator Eric Flack explains.

It's called the "Alibi Network," and it offers an array of different services and cover-ups for a price. The bottom line: they have lies for sale.

Lying is as old as Adam and Eve, and as strong as ever in our society. Whether it's the head of our country lying about an affair or the head of a corporation lying about the strength of company stock, it seems like almost everyone lies a little.

And deception is big business for We traveled to Chicago to talk to company spokesman Michael DeMarco.

When we asked him if they are in fact professional liars, he didn't lie. At least we don't think he did.

"We see ourselves as consultants, but yeah," DeMarco admitted. "We create perception and perpetuate prevarication. In other words we help you lie."

For the right price, DeMarco says AlibiNetwork will help you lie to skip out on work , escape a meeting or a date, or fake a job reference.

But more than half their clients want just one thing: to cover up an affair. And the company has all sorts of alibis for that.

"It can get very, very involved," DeMarco said.

Using the latest in technology, the company can create fake plane itineraries, hotel reservations and anything else you'll need to convince your spouse you're at a conference while you're actually on a weekend tryst.

They can also intercept calls pretending to be the hotel's front desk, and either say you're unavailable or patch the call through to your cell phone -- if you're not busy.

The AlibiNetwork once even sent actors to a client's home, posing as friends taking him on a fishing trip.

While he cheated, employees of AlibiNetwork went fishing with his stuff. He came home with dirty clothes, a handful of fish, and the perfect alibi.

Amazingly, DeMarco doesn't feel he is hurting marriages, but actually saving them. "The hope is as long as that couple is still together, there is hope for that couple. So in certain respects, a certain percentage of the time, we probably do save some relationships."

"I don't think they would ever win the citizen of the year aware on the basis of that defense," said Dr. Michael Cunningham, a UofL professor who studies lying and its effects.

Dr. Cunningham says whether they admit it or not the AlibiNetwork helps destroy lives.

If you are ever the personal victim of one of their scams -- and for all practical purposes that's what they are selling, they are selling a scam -- clearly, your personal society, your personal well-being has suffered from it."

But DeMarco says he is just a businessman. "We didn't invent the lie." They're just profiting from the lie.

So as long as people are willing to pay, AlibiNetwork will continue to operate. "We fill a niche of an existing market," DeMarco said. "And we don't have to encourage lying or infidelity any more than we have to encourage the sun to come up tomorrow, and bet your bottom dollar, there will be sun."

So how much does all this cost? Anywhere from $35 for the most basic services to more than $10,000 for a complicated alibi like the fishing ruse we described earlier. You also have to pay a $75 membership fee.

DeMarco tells us the company has members from all over the world.

Online Reporter: Eric Flack

Online Producer: Michael Dever